This
is the second season, held on October 15th – 18th, 2013, at the Madinat
Conference Center in Madinat Jumeirah.
FFWD
aim to be the definitive fashion platform in the Middle East, creating a
fashion movement that highlights strenghs, inspires and nurtures industry
growth and wealth of talent, and ultimately drives forward the entire fashion
industry in the region.
This
main highlights of FFWD include:
- CATWALK SHOWS: a series of catwalk shows by the region’s established and emerging fashion designers;
- D3 FASHION TALKS: a series of penel discussions and presentations led by global role models and experts;
- THE GARDEN: where fashion lovers can shop a range of original accessories from the Middle East, Jewerly, headwear, handbags and scarves will be showcased;
- FASHION GALLERY: where a signature piece from each of our FFWD designers is displayed;
- FASHION AVENUE: a buzzing concourse lined with Fashion Cafes, VIP lounges, a Fashion bookstore, various engagement activities, and live music;
- SOCIAL EVENTS: a dynamic calendar of social activities, brunches, Hight Teas, “Glam Hours” and afterparties.
I can't compare the Italian fashion shows because for me It's the best in the world, but I can say It
was a nice event, organized in detail and with designers very interesting.
I think the best was Essa, indian origin but Arab sensibilities. From the first ever comprehensive
integration of the ghutra in futuristic seams, desert paradise neon kaftans in iridescent bedu regalia, to volumetric neoprene and the infinite saturation of hues engulfed in layers of trasparent chiffon, Essa's designs consistently try to weave together the traditional and the modern by relying on materials and prints that have iconic cuts and are universally flattering.
I come home very tired but happy to have seen a reality different from mine.
I am a very curious girl and I always interested in discovering new cultures, especially about fashion.
Stay tuned!
